Strategic management of new products: ex-ante simulation and market segmentation
Jae Young Choi
Korea Institute for Industrial Economics & Trade (KIET)
Jungwoo Shin and Jongsu Lee
Seoul National University
Introduction
Recent developments in the field of information technology (hereafter, IT) have brought rapid transformations in traditional industries, creating significant gains for businesses and consumers. This shift has led to a variety of new services and products appearing in the multimedia and financial industries. Despite their positive prospects as new growth industries, there are concerns that they might not be successful, as illustrated by the cases of iridium satellite...