Singapore social: Insights into Singaporeans' use of social media

This paper reports on research into social media habits in Asia, with a particular focus on mothers and Generation Y (Gen Y) consumers in Singapore, a nation found to be avid users of social tools and platforms.

Singapore social: Insights into Singaporeans' use of social media

Low Lai Chow

Fact: Digital is changing how consumers behave socially everywhere. It's no different in Asia, though the findings from a recent study conducted by iris worldwide clearly set the continent apart.

Some of the results were surprising, as iris worldwide's APAC regional planning director Paul Gage revealed at a session in Social Media Week Singapore.

While he noted that behaviours and attitudes in Asia were "pretty much universal across the world", the effect of social on consumers in the region appear to be amplified somewhat.

"All I can...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands