Xbox: Halo 4: An Ancient Evil Awakens

This campaign for Halo 4, the latest in a long-running popular series of shoot-em-up Xbox video games, aimed to win back gamers who were tiring of the Halo franchise and migrating towards rivals such as Call Of Duty.

Xbox – Halo 4: An Ancient Evil Awakens

twofifteenmccann, AKQA, Elelman, Roundhouse

Business situation

Halo 3 had been one of the biggest video games of the 2000s. Not only was Halo 3 the top selling game on Xbox in 2007, but it had gone on to sell 11.73M copies globally over its lifetime – earning it the accolade of being the fifth best selling Xbox game of all time. The game has the distinction of receiving a 93% rating on Metacritic and is recognized as besting Spiderman 3 and Harry Potter in 2007 to break the record for the highest...

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