Xbox – Halo 4: An Ancient Evil Awakens
twofifteenmccann, AKQA, Elelman, Roundhouse
Business situation
Halo 3 had been one of the biggest video games of the 2000s. Not only was Halo 3 the top selling game on Xbox in 2007, but it had gone on to sell 11.73M copies globally over its lifetime – earning it the accolade of being the fifth best selling Xbox game of all time. The game has the distinction of receiving a 93% rating on Metacritic and is recognized as besting Spiderman 3 and Harry Potter in 2007 to break the record for the highest...