The seven deadly sins of business writing

This article argues that clear, concise and correct writing is an essential part of how the world sees your brand or organisation, and lists and expands on the seven chief writing mistakes to avoid.

The seven deadly sins of business writing

Laura MazurWriters 4 Management

Clear, concise and correct writing is not an optional extra in business. It is an essential part of how the world sees your brand or organisation.

Too much business writing is composed of what could be described as 'dead matter'. A jargon-fuelled pomposity seems to afflict an alarming number of business and public sector executives when they have to produce words connected to work.

The result, rather than elevating the tone, is obscurity of meaning. As one contributor to the Harvard Business Reviewwrote plaintively a few...

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