Does a gamified approach provide greater insight?

Steve Becker, Dan Goldstein and Terry Sweeney

This study investigates if a gamified survey provides greater insight into the relationship between consumers and brands compared to a more traditional survey approach.

Does a gamified approach provide greater insight?

Steve Becker, Dan Goldstein and Terry SweeneyDBS and Cross-Tab

Asking the question:

It gives us great pleasure to lay out our findings in this paper. The three authors were brought together to answer one central question: "Does a gamified approach provide greater insight?"

We feel that we three are uniquely placed to answer such a question because of our respective areas of expertise, we are:

  • Dan – Advertising Expert.
  • Terry – Research Management Expert (and head of a team of hot shot programmers).
  • Steve – Research and Anthropology Expert.

This is...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands