How the IAB hopes to change digital advertising
Geoffrey PrecourtWarc
A close look at the registration list of the 800-plus attendees at the Interactive Advertising Bureau's (IAB) 2013 Leadership Conference - the sixth such annual gathering - revealed this was an assembly of button-pushers: fully 80% of the audience held a position somewhere near the top C-level suite or the middle-management post of vice president.
The people in attendance therefore didn't need a primer about the efficacy of digital advertising. But this audience of believers did come seeking direction about an information-driven industry that keeps pushing out...