How Google sees the future for marketers

In this article, Susan Wojcicki, of Google, outlines "5Cs" that she believes will be central to the future of digital marketing, in the form of Connect, Choice, Charm, Control, and Calibration.

How Google sees the future for marketers

Geoffrey PrecourtWarc

There are moments when it's comforting to know that the most powerful and gifted executives of the digital marketing universe play at the same level and on the same field as the rest of mankind. When Susan Wojcicki, SVP, Product, AdWords and AdSense, at Google - and one of that enterprise's earliest leaders - needed to pull together a speech for the 2013 Leadership Conference of the Interactive Advertising Bureau (IAB), she didn't push a magic button that would float a seamless keyboard in front of a transparent, three-dimensional screen....

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