How Big Ideas trump Big Data at Fidelity

In this article, Jim Speros, chief marketing officer at Fidelity, the investment group, talks about how the company balances Big Data and Big Ideas in its communications.

How Big Ideas trump Big Data at Fidelity

Geoffrey PrecourtWarc

The sixth annual Leadership Meeting of the Interactive Advertising Bureau (IAB) offered a program that carried an implicit either/or value proposition: "Big Data and Big Ideas - Friends, Enemies, or Frenemies."

But it was one of the world's largest data collectors - Fidelity Investments - that dazzled the 800 confreres in Phoenix, Arizona with a very big Big Idea: a narrative piece of online advertising that runs for nearly five minutes.

Jim Speros discusses Fidelity's Big Data strategy

Fidelity processes more than 365 million trades a day. With each...

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