How Big Ideas trump Big Data at Fidelity
Geoffrey PrecourtWarc
The sixth annual Leadership Meeting of the Interactive Advertising Bureau (IAB) offered a program that carried an implicit either/or value proposition: "Big Data and Big Ideas - Friends, Enemies, or Frenemies."
But it was one of the world's largest data collectors - Fidelity Investments - that dazzled the 800 confreres in Phoenix, Arizona with a very big Big Idea: a narrative piece of online advertising that runs for nearly five minutes.
Jim Speros discusses Fidelity's Big Data strategyFidelity processes more than 365 million trades a day. With each...