Twitter's Ad API

This brief article looks at how Twitter's opening of its Advertising Application-Programming Interface (API) will affect marketers.

Twitter's ad API

Anna Bratholm and Marta Mattioli

Background and Details

Twitter is opening its Advertising API (Application-Programming Interface), which will enable marketers to better use Twitter data streams to manage campaigns and improve targeting. For now it's only open to five bid management technology suppliers (Salesforce's Buddy Media, Adobe, TBG Digital, Hootsuite, and SHIFT). Mindshare use Saleforce's BuyBuddy as our preferred partner and early results from limited beta test campaigns show promising results. A wider roll-out is expected in the near future.

The API will enable advertisers to layer in additional analytics, trends and insights as well as performance...

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