Point of view: The socialisation of research
Stan SthanunanthanThe Coca-Cola Company
Social media has fundamentally changed the way we interact with people. It has redefined sharing, it has touched a very wide cross-section of people. There are at least three ways in which social media will impact the insights industry.
Facebook has over a billion members. More than half of them use it on their mobile device. The numbers are mind-boggling. If Facebook entered the market research business, it would fundamentally change the landscape.
Privacy laws, not to say company objectives, might hold Facebook back from using its fans...