Affluence in America: A financial view of the mass affluent

This US report by Nielsen explores the Mass Affluent consumer segment (representing 11% of all US households), which consists of seven distinct groups, each with its own lifestyles, media patterns and preferences.

Affluence in America: A financial view of the mass affluent

About this report

In over 100 countries around the world, Nielsen provides the most complete understanding of what consumers watch and buy. In the U.S., Nielsen has delivered insights about consumers for almost 90 years. Affluence in America: A Financial Perspective of the Mass Affluent offers a fresh perspective on the affluent consumer segment of the U.S. economy. This report highlights the importance of this market and provides insights to help marketers succeed in the opportunities that lie ahead.

"This report provides a general foundation for building effective strategies that...

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