MMA LatAm & Hispanic Forum

Jonathan Carson

In this presentation to the Mobile Marketing Association forum in Latin America, Jonathan Carson from Nielsen offered statistics on mobile device ownership around the world, the uses of smartphones and more detailed usage data from the US.
Mobile is particularly important for American Hispanics, as demonstrated by data split by ethnic groups. Mobile phone ownership has also grown dramatically in Latin America, with further growth potential and it is possible mobile media will affect the LatAm media landscape beyond what has been achieved by PC-based internet access. Further detail about Latin American usage includes types of websites visited on smartphones, brands most accessed by mobile internet, and smartphone sales by operating system and device....

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