African-American consumers: Still vital, still growing
About the report
This report, the second of three annual installments, provides an ongoing in-depth analysis of African-American consumers to help better understand their general viewing preferences, buying behaviors, and what influences and motivates their actions.
Beyond basic demographic information, this report provides a single-source view into what consumers watch and buy, specifically as it relates to Nielsen's measurement offerings in the mobile, online, television, advertising, movie theater and consumer packaged goods (CPG) industries.
The African-American Consumers: Still Vital, Still Growing 2012 Reportprovides an opportunity for small and large companies to better understand...