Media Vision LatAm

Fabián Baldovinos

This presentation provides an overview of the media landscape and consumer-response in Latin America (LatAm) and highlights the importance of context, relevance and attention in media planning.
GDP growth and decrease in unemployment have contributed to creating an economically healthy region with lots of opportunity for brands. Media investment has increased across all channels, with internet and cable TV showing the highest penetration growth. With mobile and smartphone ownership demonstrating strong growth, consumers demonstrate an "Always On" attitude. As people engage with brands making them a part of their lives, they also expect companies to be involved in solving social and environmental issues. The presentation also covers the use of search and social media, types of entertainment and content, the future of print and magazines going digital,...

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