Demographic Group: Baby Boomers

This summary from the Advertising Research Foundation looks at the Baby Boomer demographic group - those born between 1946 and 1964.

Demographic Group: Baby Boomers

Jessica Letizia

Demographic Overview

Baby Boomers consist of those born between 1946 and 1964. Depending on the source, the cohort accounts for 78-81 million adults. The Insured Retirement Institute (2012) reported that "between now and 2029; U.S. Baby Boomers will turn 65 at a rate roughly 7,000 per day."

Spending Power

"As more Boomers age out of their prime income earning years, they will move from a life dedicated to making money to one that is directed to spending money" (Nielsen & BoomAgers, 2012). TVB (2011) and eMarketer(2011) both place...

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