Get your game on: How advertisers are generating buzz with digital games

Chuck Kapelke

This article looks at how advertisers are investing in digital gaming in the US.

Get your game on: How advertisers are generating buzz with digital games

Chuck Kapelke

Advertisers have always found creative ways to generate a sense of value around their goods and services, but thanks to the explosion of digital video games, companies like Dunkin' Donuts are delivering benefits on a whole new level.

In 2011, Dunkin' Donuts began giving away branded lawn chairs to an exclusive target audience: "Sims" — or rather, virtual characters wandering through the popular Facebook game The Sims Social.Owning a chair not only lets a Sim kick back and sip some Dunkin' coffee, but it...

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