Mobile communities: A new and faster way to connect in an always-on world

This presentation from the alcoholic drinks company Bacardi (and research agencies Kiosk and Rapp) looks at the features of mobile communities that are useful for qualitative research.
Mobile’s key attributes in this regard are: being always on, intrinsically social and available any time. Recommendations on how best to integrate a mobile community into multi-methodology research are suggested. Equally, it offers best practice ideas for using mobile communities to get a quick gauge of the likely success of creative campaigns....

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