Speed Read – Updating retail relations
Matt GordonLimited Space
Marketers must continue to adapt in the way brands approach the consumer, particularly at the point-of-sale. The 2nd edition of Shopper Marketing updates strategies to influence shoppers before they reach the retail environment and once there.
Shopper Marketing. How To Increase Purchase Decisions At Point Of Saleis an updated and reissued collection of essays from luminaries in the realm of shopper engagement. It is edited by Markus Stahlberg, CEO of Phenomena Group, the first shopper marketing company to be founded in Europe and Ville Maila, Phenomena Group's...