The advertising economy

Sam Blackie and Tim Lefroy

A new study: 'Advertising Pays: how advertising fuels the UK economy' by the Advertising Association and Deloitte, undertook a statistical analysis of 17 countries over 14 years and examined the role of advertising expenditure in explaining different level of GDP.

The advertising economy

Sam Blackie and Tim LefroyDeloitte and Advertising Association

A new study from the Advertising Association and Deloitte reveals that for every £1 spent on advertising, £6 is generated for the UK economy. Can the industry capitalise on this by lobbying for greater freedom?

Even among advertising people, the question as to how their activities create economic value is a matter of some debate. That's why the study we have just published 'Advertising Pays: How advertising fuels the UK economy' has been such a challenge. It examines – and for the first time, seeks to...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands