Point of View: Accountable austerity
Tracey FollowsJWT London
It seems 'austerity' is going to be with us for a while, so we might as well look for an upside. And it's this: austerity at least makes us accountable. John Gerzema's TED Talk on the 'post-crisis consumer' is a good place to start because he was one of the first to pinpoint the important shift that has taken place in which consumers are having to take more responsibility for their spending. Essentially, people are derisking: being extra resourceful in how and on what they spend their hard-earned money.
But perhaps...