Point of view: Is research stifling innovation?

Stan Sthanunanthan

Consumer demand of more innovative products to meet their ever-evolving needs has led to product obsolescence cycles becoming shorter and barriers to entry for new players becoming less daunting.

Point of view: Is research stifling innovation?

Stan SthanunanthanThe Coca-Cola Company

Markets around the world are getting increasingly competitive. Horizontal growth opportunities driven by geographic expansion are becoming more and more difficult to come by, especially for large global companies. Regional and local brands are becoming marketing savvy and, more importantly, private labels are giving larger brands a solid run for their money.

'More for less' is the new mantra. Consumers demand innovative products to meet their ever-evolving needs. Products' obsolescence cycles are getting shorter and barriers to entry for new players are becoming progressively less daunting. Businesses are,...

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