Debt crisis leads to cautious spending...for some
Josie Farnsworth and Dana MurrayTGI Global
The deterioration of economic conditions in recent years is believed to have led to a squeezed middle class who have rising concerns about debt. It is essential for multinational companies who are building global brand strategies to determine the effects and impact of recessions on the middle class around the world and in particular to understand the difference in emerging markets versus developed markets.