Debt crisis leads to cautious spending... for some

Economic recession has resulted in increased concerns about debt among a "squeezed" middle class, but attitudes to debt vary widely by country.

Debt crisis leads to cautious spending...for some

Josie Farnsworth and Dana MurrayTGI Global

The deterioration of economic conditions in recent years is believed to have led to a squeezed middle class who have rising concerns about debt. It is essential for multinational companies who are building global brand strategies to determine the effects and impact of recessions on the middle class around the world and in particular to understand the difference in emerging markets versus developed markets.  

Where are consumers anxious about debt?

There is more anxiety about getting into debt in those with...

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