Valspar Europe
Webb deVlam
Client: ValsparCategory: Point of Sale
Executive summary
To introduce Valspar to the UK, Webb deVlam was challenged to create a new market for the brand and encourage new consumer habits.
We designed meaningful branding and helped create a new shopping experience for B&Q's Colour Centre. 'See Yourself in Colour' is a branding campaign and concept that is extended to point of sale, retail and digital space.
It is a great example of how design can help expose a new brand to unchartered territory and help deliver business success along the way.
- Converted consumer...