Thames Water Drought Campaign

The utility company Thames Water needed to persuade consumers to use less water and to manage expectations, following the driest two years on record in the south-eastern region of the UK.

Thames Water drought campaign

Beyond Communications

Client: Thames WaterCategory: External communication design

Executive summary

By spring 2012 the South East had experienced the driest two years on record, leading to a serious water shortage with the potential to be one of the most serious droughts of our time. Seven water companies imposed hosepipe bans.

Thames Water needed, in their words, 'a fresh and clear campaign – nothing fancy or clever' to encourage people to use less water. It also had to be informative, raising awareness of the circumstances leading to the water shortage and managing people's expectations....

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