Felix Pascoa Special Easter Edition 2012

Brigaderia, a Brazilian confectionery store, launched a Special Easter Edition product – a chocolate egg filled with brigadeiros sweets, to coincide with the festive season in Brazil.

Felix Pascoa Special Easter Edition 2012

Casa Rex

Client: BrigaderiaCategory: Packaging (Branded - food)

Executive summary

Brigaderia's Special Easter Edition 2012 moves away from clichéd design, by re-creating advertising prints from the 1950s and the 1960's, using 'brigadeiro' sweets as the focal point.

At such commemorative times of the year when brands tend to use similar visual codes, there is nothing better than moving away from clichés. So, CasaRex have taken Brigaderia — a Brazilian confectionery store that sells "brigadeiro" sweets — back to more nostalgic times, by adapting vintage advertisements that had previously promoted popular products...

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