Waitrose LOVE Life
Pearlfisher
Client: WaitroseCategory: Brand identity (Design and implementation costs over £100,000)
Executive summary
For too long, healthy eating has been shaped by self-control and restriction. We measured our happiness by depriving ourselves. But what's healthy in that?
Waitrose wanted something different. To put taste, variety and pleasure back into healthy eating.
Pearlfisher created a health and wellbeing brand for Waitrose called LOVE Life that followed a simple philosophy of celebrating wholesome and delicious food, that stood proud in a hugely saturated market.
The Waitrose LOVE Life range is extensive, including soups, nuts, juices, ready...