AEG Powertools Rebrand

The AEG brand of powertools was in potentially terminal decline, with owner TTI giving it a final chance to turn around declining sales and listings.

AEG Powertools Rebrand

Good

Client: TTICategory: Corporate/Brand Identity (Design & Implementation costs over £100,000)

"There is no doubt that without the rebrand undertaken by Good, the AEG name would no longer be in the powertools marketplace."Jason Chiswell, VP Marketing & Key Accounts TTI

TTI is a global leader in quality consumer and professional products for the home improvement and construction industries. The AEG brand of powertools sits between consumer brand RYOBI and their pro construction range, Milwaukee. In 2008 the brand was in trouble with declining sales and listings.

Jason Chiswell (VP for Global Marketing) had...

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