Swan

To defend market share, Swan, the roll your own (RYO) tobacco brand, needed a more engaging and contemporary look for its rolling paper line.

Swan

JKR

Client: Republic Technologies UK LtdCategory: Branded - Other

Executive summary

Attack is the best form of defence

jkr were asked to create a fresh look to help swan defend share.

Consumer research predicted that our colourful design would be easier to notice, but the results exceeded expectation.

Improved confidence among salesforce, wholesalers and retailers earned new distribution and display.

As a result, sales of swan papers significantly exceeded market growth.

Simply, the new designs produced more volume at a higher price, resulting in higher market share.

"38 of 39 retail & wholesale customers...

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