Swan
JKR
Client: Republic Technologies UK LtdCategory: Branded - Other
Executive summary
Attack is the best form of defence
jkr were asked to create a fresh look to help swan defend share.
Consumer research predicted that our colourful design would be easier to notice, but the results exceeded expectation.
Improved confidence among salesforce, wholesalers and retailers earned new distribution and display.
As a result, sales of swan papers significantly exceeded market growth.
Simply, the new designs produced more volume at a higher price, resulting in higher market share.
"38 of 39 retail & wholesale customers...