Really Good Premium Breads

Really Good (QVS), a distributor of bread and baked goods in Northern Ireland, was struggling against the increasing dominance of supermarkets.

Really Good Premium Breads

Creative Media

Client: Really Good (QVS) LtdCategory: Packaging (Branded – Food)

"The bakery fixture in stores is an extremely competitive one and we approached the designers with the question 'how can we really differentiate our premium products from the rest? As our breads are so artisan and different we didn't want them getting lost in the bread section - to do this we needed our brand and packaging to really stand out.

The designers solved the problem by coming up with a unique "traditional" wax proof style wrapping which give our 5-Seed Multigrain...

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