Lysol / Dettol No-Touch Hand Wash
Kinneir Dufort
Client: Reckitt BenckiserCategory: Product (Consumer with design fees over £30,000)
Executive summary
Reckitt Benckiser's (RB) Lysol / Dettol No-Touch hand wash dispenser demonstrates how a business' innovation strategy can deliver a 5-year average sales growth of 15.1%1 even in the context of tough prevailing market conditions.
" …innovations like No-Touch are a primary reason that European consumer-product company Reckitt Benckiser has managed to keep growing through the recession."Wall Street Journal Feb 2010
Responding to consumer trends in home hygiene, Reckitt Benckiser identified an opportunity to extend...