Eggs for Soldiers

Noble Foods, a major UK egg supplier, wanted to build its branded portfolio in order to create standout at the point of sale.

Eggs for Soldiers

Springetts Brand Design Consultants Ltd

Client: Noble Foods LtdCategory: Packaging (Branded - Food)

Executive summary

Eggs for Soldiers is a new free-range egg brand conceived and developed by Springetts Brand Design Consultants and launched by Noble Foods.

Springetts developed the novel idea of using eggs, a commodity product, to help raise the awareness of the Help for Heroes charity through brand association. The Eggs for Soldiers design was created to deliver a distinctive pack that cut through and engaged with people emotionally, making it effortless for consumers to show their support.

The Eggs for...

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