Royal Caribbean Cruises: Cruising for Excellence Online
Front Page
Client: Royal Caribbean Cruises Ltd.Category: Corporate/Brand or Digital (Design and Implementation costs over £100,000; Viral and e-marketing)
Executive summary
You've probably never thought of e-training as catalytic for enhanced brand equity or that training could dramatically reduce marketing costs while also increasing sales, You might even think of 'the trade' as a necessary evil in the pursuit of higher sales and customer engagement.
After reading this submission you should think again.
Through Front Page, Royal Caribbean Cruises Limited [RCL] invested in online training that galvanised its three brand...