Royal Caribbean Cruises: Cruising for Excellence Online

This case describes the relaunch of Cruising for Excellence Online (CFE2), a programme that enables travel agents to experience virtually life on Royal Caribbean Cruises’ (RCL) ships.

Royal Caribbean Cruises: Cruising for Excellence Online

Front Page

Client: Royal Caribbean Cruises Ltd.Category: Corporate/Brand or Digital (Design and Implementation costs over £100,000; Viral and e-marketing)

Executive summary

You've probably never thought of e-training as catalytic for enhanced brand equity or that training could dramatically reduce marketing costs while also increasing sales, You might even think of 'the trade' as a necessary evil in the pursuit of higher sales and customer engagement.

After reading this submission you should think again.

Through Front Page, Royal Caribbean Cruises Limited [RCL] invested in online training that galvanised its three brand...

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