Angostura 1824

The rum producer Angostura needed to refresh the design and branding of its super-premium 1824 variant to justify its high price point and bring its identity closer into line with the company's other rums.

Angostura 1824

Good

Client: Angostura LtdCategory: Packaging (Branded – Drink)

"We commissioned Good to re-design our flagship rum and at the same time make our packaging more premium and relevant. A tall order, but they over-delivered with significant efficiencies, a stunning pack and a growth in sales."

Brian Woods Sales and Marketing Director, Angostura Ltd

Executive summary

Angostura, famous for its bitters, is one of the world's leading rum producers.

Award-winning for taste, the Premium and Super Premium ranges unfortunately bore little or no resemblance to each other and the 1824 variant, the flagship product,...

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