MailOnline Website Redesign

UK newspaper, The Daily Mail, relaunched its website as MailOnline in 2008 with the ambitious goal of becoming the UK’s No.

MailOnline Website Redesign

Brand42 Ltd

Client: The Daily Mail GroupCategory: Digital (Website)

Executive summary

Designing a Global Success: MailOnline grows from No.3 in the UK to No.1 in the world

Brand42 was commissioned by MailOnline to review the visual design, user interface and user experience of its existing website in 2007. The overall objective was simple: to make the MailOnline the UK's number one newspaper website. In-depth user research, extensive testing and feedback, and a thorough overhaul of the information architecture and the online brand proposition, led to a re-launch in May 2008, with the following results:...

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