AdReaction 2012 - Global Report: Marketing in the Mobile World

Smartphone and tablet ownership, and time spent on mobile devices, are rocketing around the world. This report from Millward Brown reviews how individuals use and relate to smartphones and tablets, which are becoming increasingly central to our lives.
It shows that while most consumers will tolerate mobile marketing, few consumers are favourable towards it. However, by demonstrating greater respect for the platform and audience, attitudes can be improved. Employed correctly, mobile is highly effective at brand building and can play a number of diverse roles in the media mix. Best practice guidance for delivering effectively in the mobile world is also included....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands