Measuring celebrity singer image
Su-Jen Chuang
Hsing Wu University
Cherng G. Ding
National Chiao Tung University
Introduction
There is substantial evidence suggesting that celebrity worship is all-pervasive in contemporary societies; at least one in three people engages in celebrity worship in some form or another (Hills 2002; Maltby et al. 2002). More than 75% of young adults surveyed have been strongly attracted to one or more celebrities, especially musicians and movie stars, at some point of time in their lives (Boon & Lomore 2001). A person who worships a celebrity singer is often basing judgement on observation of trait-like...