'Ready to complete the survey on Facebook': Web 2.0 as a research tool in business studies

Aleix Gregori and Fabiola Baltar

Practical issues associated with sampling and data collection are of real concern to business researchers.

‘Ready to complete the survey on Facebook’: Web 2.0 as a research tool in business studies

Aleix Gregori

Rovira i Virgili University

Fabiola Baltar

University of Mar del Plata

Introduction

In many areas of social science research, access to the object of study is still a major concern for researchers. There are topics that have been showing operative limitations because of the characteristics of the population, its localisation and the level of personal commitment required to participate in the study. Specifically, in the business research field, ‘researchers are frequently confronted by the need to collect substantial quantities of empirical data,...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands