IJMR Young Research Writer award 2012 Finalist: The cookie is still crumbling: the challenges facing cookie tracking research

The era of ‘Big Data’ offers new opportunities for researchers, as analysing a person's data trail can generate new and invaluable insights without falling foul of any 'research effect' from directly asking the participant's opinion.

IJMR Young Research Writer award 2012 Finalist: The cookie is still crumbling: the challenges facing cookie tracking research

Adam Ball

MESH Planning (UK)

Judges’ citation

The judges felt that the author tackled in a persuasive way a real issue facing market researchers and marketers today in evaluating awareness and attitudes to advertising messages online. The paper provides some interesting and thoughtful views on the issue, which have a wider application than the field of research covered by the author.

THE PAPER

Summary

Market research is facing a time of change, not because of the failures of the past, but because...

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