IJMR Young Research Writer award 2012 Finalist: The cookie is still crumbling: the challenges facing cookie tracking research
Adam Ball
MESH Planning (UK)
Judges’ citation
The judges felt that the author tackled in a persuasive way a real issue facing market researchers and marketers today in evaluating awareness and attitudes to advertising messages online. The paper provides some interesting and thoughtful views on the issue, which have a wider application than the field of research covered by the author.
THE PAPER
Summary
Market research is facing a time of change, not because of the failures of the past, but because...