Bell: Let's Talk
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Section I — Basic information
Business Results Period (Consecutive Months): February 8 2012
Start of Advertising/Communication Effort: January 16 2012 – February 11 2012
Base Period as a Benchmark: February 9 2011 (the first edition of Let's Talk)
Section II — Situation analysis
a) Overall Assessment
In Canada, one out of every five people will suffer from mental illness during their lifetime.
Three of them will suffer in silence, left in the cold, judged and rejected by society because the subject, widespread as it is (every day, 500,000 Canadians are absent from work...