MTS (Manitoba Telecom Services): Morty 2.0

Manitoba Telecom Services (MTS), the local home-grown telecom provider in Manitoba, Canada, had been experiencing falling market share and revenue in its main lines of business: TV, internet and home phone provision.

MTS (Manitoba Telecom Services): Morty 2.0

Dare Vancouver

Section I — Basic information

Business Results Period (Consecutive Months): April 2011 - Dec 2011

Start of Advertising/Communication Effort: March 31 2011

Base Period as a Benchmark: Calendar 2009 & 2010

Section II — Situation analysis

a) Overall Assessment

The telecommunications industry is fast-moving and ever-changing. It is an industry greatly affected by new technology and innovation, changing regulations, competitive pressures, and wildly shifting consumer expectations and ideals. For Manitoba Telecom Services (MTS), the local home-grown telecom provider in Manitoba, they have managed to evolve and grow with the...

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