MTS (Manitoba Telecom Services): Morty 2.0
Dare Vancouver
Section I — Basic information
Business Results Period (Consecutive Months): April 2011 - Dec 2011
Start of Advertising/Communication Effort: March 31 2011
Base Period as a Benchmark: Calendar 2009 & 2010
Section II — Situation analysis
a) Overall Assessment
The telecommunications industry is fast-moving and ever-changing. It is an industry greatly affected by new technology and innovation, changing regulations, competitive pressures, and wildly shifting consumer expectations and ideals. For Manitoba Telecom Services (MTS), the local home-grown telecom provider in Manitoba, they have managed to evolve and grow with the...