Women 2020: How women's actions and expectations are changing the future

While most analysis of women in the world focuses on how social and economic conditions affect their roles and identities, this paper takes a different approach by exploring how women act as catalysts for fundamental changes shaping everybody’s world.
It argues that understanding women is important, both because they are potential new sources of growth, and because the changes in how women think and act have repercussions for their wider society and, by implication, for popular and consumer culture. It explores four key dimensions in which women's changing circumstances, attitudes and behaviours are effecting change: Decision-making; Workplace & economy; Communication & identity; and Innovation. In doing so, it points to the new opportunities which arise from a world where women are agents of change....

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