Visit Wales: Give us a romantic break
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The team
Lucy Hancock, Trisha Brandon, Jeremy Head, Claire Eden, Dan Adam, Jon Munro, Craig Goodwin, Amy Cromwell, Ceri Thomas.
How did the campaign make a difference?
Highly relevant and shareable content was combined with a well optimised and designed landing page to drive traffic to Visit Wales. Reaching out to carefully chosen partners encouraged further sharing.
What details of the strategy make this a winning entry?
Wales is known for breathtaking scenery and activities in the great outdoors, but less so for its wealth of boutique hotels and romantic hideaways. Visit...