Thomson - TUI UK: Your holiday to a T

In this campaign, UK holiday company Thomson built on previous work, moving away from commodity holidays to focus on particular experiences.

Thomson – TUI UK: Your holiday to a T

CreatorMail

The team

Dan Ridler, Jeremy Gidley, Steve Cathcart, Davenia John, Allan Tran, Dan Martin, Daniel Stan, Mark Brennan, Dinesh Hirani, Steven Lennon.

Other contributor:

Omniture.

How did the campaign make a difference?

This programme builds on previous work, building experiential holiday aspiration with timely, tailored recommendations to push holiday seekers up the value chain, driving more profit. Upselling these customers has delivered a 103% year-on-year increase in incremental revenue.

What details of the strategy make this a winning entry?

Thomson's strategy is to move away from commodity holidays and focus...

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