O2: Money Account Card
The Marketing Practice
The team
Neil Prior, Ros Mclanachan.
How did the campaign make a difference?
The Local Government Future Fund is a way to help local authorities kick-start vital new technology programmes, while meeting stringent spending targets. Three councils won shares of £250,000-worth of services and technology. 43 local authorities got involved with the launch, generating 62 new leads.
What details of the strategy make this a winning entry?
One of O2's key audiences is local government, and one of this sector's biggest pains is shrinking budgets. They've had to absorb a 25% cut in...