O2 Enterprise Public Sector team: The Local Government Future Fund from O2
LIDA
The team
Dan Wright, Andrew Pogson, Nicky Bullard, Daniel Jenkins, Camilla Patel, Georgia Thurlwell, Charlie Parkyn, Kieran McGinley, Maxene Edghill.
Other contributor:
Tree.
How did the campaign make a difference?
This campaign was to launch a pre-paid card with a difference that included contactless payment, online top-ups and mobile phone linking. It got a response rate never before seen from a traditional O2 DM pack, with a 64% view rate and 20% of those customers clicking through to find out more.