O2 Enterprise Public Sector team: The Local Government Future Fund from 02

This DM campaign from O2, the mobile telecoms brand, was designed to educate UK customers ordering its O2 Money Account pre-paid card about its different benefits and features, such as contactless payment, online top-ups and mobile phone linking.

O2 Enterprise Public Sector team: The Local Government Future Fund from O2

LIDA

The team

Dan Wright, Andrew Pogson, Nicky Bullard, Daniel Jenkins, Camilla Patel, Georgia Thurlwell, Charlie Parkyn, Kieran McGinley, Maxene Edghill.

Other contributor:

Tree.

How did the campaign make a difference?

This campaign was to launch a pre-paid card with a difference that included contactless payment, online top-ups and mobile phone linking. It got a response rate never before seen from a traditional O2 DM pack, with a 64% view rate and 20% of those customers clicking through to find out more.

What details of the strategy make...

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