East Coast Rewards
Click Squared
The team
Jim Muir, Jane Winton, Sally Greenaway.
Other contributor:
ClickSquared – Maintain the loyalty system and implement direct marketing campaigns.
How did the campaign make a difference?
East Coast wanted to launch an online loyalty programme to make the journeys and experiences of their travellers special. The Rewards programme paid for itself within 12 months. The uplift in online loyalty revenue (over the non-contacted control) was 207% and the number of high value bookers grew 27% in 10 months.
What details of the strategy make this a winning entry?
Customer feedback and profiling showed...