Samsung Hope Relay
Acxiom Ltd
The team
Kyonghee Han, Andrew Garrihy, Tom Jefferies, Luke Mansfield, Rachel Plumb, David Balko.
Other contributor:
Velti – Mobile App Development Partner.
How did the campaign make a difference?
The Samsung Hope Relay app was designed to engage users with Samsung in the build-up to the London 2012 Olympics. It's been downloaded 369,454 times since launch and $1,272,153 has been raised to date.
What details of the strategy make this a winning entry?
Samsung was a sponsor of the 2012 Summer Olympics torch relay, which toured the length and breadth of the UK in the...