Rightmove: Market Intelligence

Rightmove, a UK property website, employed a multi-channel approach - including banner ads, PR support and an eCRM programme - to up-skill their sellers and landlords with tactical sales information and principles, helping them sell and let more successfully.

Rightmove: Market Intelligence

Balloondog

The team

Cordell Burke, Emma Welch, Christos Karakanna, Jemma Marchant, Ben Sturgess, Kris Martin, James Burrows, Jon Carey, Davy Hill, Rob Hines, Chris Haynes.

How did the campaign make a difference?

The ‘Market Intelligence’ campaign ensured home sellers and landlords were provided with all the information required to successfully sell and let their property. 58% of landlords interacting with the microsite looked at how to price their property for letting and 74% of sellers interacting with the microsite looked at how to price their property correctly in their area.

What details of the strategy make this...

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