Dogs Trust Rehoming Campaign 2012 - Perfect Fit

This UK campaign redefined rescue dogs as appealing companions, while repositioning Dogs Trust's rehoming centres as high-quality, caring homes.

Dogs Trust Rehoming Campaign 2012 – Perfect Fit

Ogilvy

The team

Roland Hafenrichter, Nick Strauss, Graeme Robertson, Paul Brown, Phil White, Mat Head, Giles Horton, Victoria Farrall, Adam Larter, Hannah Sergeant.

How did the campaign make a difference?

This work redefined rescue dogs as appealing companions, while repositioning Dogs Trust's rehoming centres as high-quality, caring homes. It reversed the recent decline in rehoming numbers, actually re-igniting rehoming growth by more 16%.

What details of the strategy make this a winning entry?

Dogs Trust is the largest dog welfare charity in the UK, with 18 rehoming centres; its rescues, rehabilitates and...

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