Dogs Trust Rehoming Campaign 2012 – Perfect Fit
Ogilvy
The team
Roland Hafenrichter, Nick Strauss, Graeme Robertson, Paul Brown, Phil White, Mat Head, Giles Horton, Victoria Farrall, Adam Larter, Hannah Sergeant.
How did the campaign make a difference?
This work redefined rescue dogs as appealing companions, while repositioning Dogs Trust's rehoming centres as high-quality, caring homes. It reversed the recent decline in rehoming numbers, actually re-igniting rehoming growth by more 16%.
What details of the strategy make this a winning entry?
Dogs Trust is the largest dog welfare charity in the UK, with 18 rehoming centres; its rescues, rehabilitates and...