British Airways: Details

As the official airline partner for the 2012 London Olympic and Paralympic Games, British Airways wanted to ensure standout and engagement.

British Airways: Details

OgilvyOne UK

The team

Emma de la Fosse, Charlie Wilson, Pavlos Themistocleous, Andy Davis, Paul Pearson, Laila Milborrow, Alan Lead, Jon Andrews, Claire Middleton, Richard Parkes.

Other contributors:

Richard Canavan – Composer, Katy Welsh, Deon Sensky, Lorenzo Spadoni, Sysomos.

How did the campaign make a difference?

Don't Fly. Support Team GB. British Airways asked people to stay at home and be the #HomeAdvantage. The ‘Social Symphony’ gave a voice to social noise connected to London 2012; more than 50,000 people visited and over 65,000 soundwaves were generated. Over 700,000 tweets and posts were collated and tagged.

What...

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