British Airways: Details
OgilvyOne UK
The team
Emma de la Fosse, Charlie Wilson, Pavlos Themistocleous, Andy Davis, Paul Pearson, Laila Milborrow, Alan Lead, Jon Andrews, Claire Middleton, Richard Parkes.
Other contributors:
Richard Canavan – Composer, Katy Welsh, Deon Sensky, Lorenzo Spadoni, Sysomos.
How did the campaign make a difference?
Don't Fly. Support Team GB. British Airways asked people to stay at home and be the #HomeAdvantage. The ‘Social Symphony’ gave a voice to social noise connected to London 2012; more than 50,000 people visited and over 65,000 soundwaves were generated. Over 700,000 tweets and posts were collated and tagged.